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Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue

Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue Turns out there's a price point for everything where consumers just stop paying. Guess that whole "price as a rationing mechanism" talk means something after all... Just ask Pepsi. The iconic brand had recognized for some time that its…

Zerohedge • 20 hours ago

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Pricing Doritos At $7 A Bag Cost Pepsi "Billions" In Revenue

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