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Apple Overtakes Rivals To Lead Global Smartphone Market In Q1 Milestone
Apple Overtakes Rivals To Lead Global Smartphone Market In Q1 Milestone The most unexpected highlight from Counterpoint Research's Market Pulse Early Look is Apple's rise to the number one position in global smartphone shipments in Q1 2025, capturing about 19% of market share and outperforming Chinese rivals. This rebound in fortunes for CEO Tim Cook is particularly notable given the underwhelming iPhone 16 launch last fall and the company's weak Q4 performance. Counterpoint found
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